Kia

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Kia Brand Awards


THE 2015 SOUL HAS BOTH THE FEWEST NUMBER OF DESIGN-RELATED PROBLEMS AND DEFECT/MALUFUNCTION PROBLEMS IN A COMPACT MPV SEGMENT.

The Soul, Kia's unique multi-purpose vehicle, is the brand's highest-performing model in the 2015 IQS. With a score of 77 PP100 (problems per 100 vehicles*)-an improvement of 20 PP100 from last year-the Kia Soul ranks highest among six competitors in the Compact MPV segment and is among the 10 highest-scoring models industry-wide. The Soul has also received an IQS segment award three times since 2012. Additionally, the Soul outperforms the Compact MPV average (89 PP100) by 12 PP100. Furthermore, the Soul has both the fewest number of design-related problems and defect/malfunction problems in the Compact MPV segment.

THE 2015 SORENTO HAS BOTH THE FEWEST NUMBER OF DESIGN-RELATED PROBLEMS AND DEFECT/MALFUNCTION PROBLEMS IN THE MIDSIZE SUV SEGMENT.


The Sorento, Kia's 7-passenger midsize crossover SUV, has steadily improved its performance in the Initial Quality Study. With a score of 81 PP100 in the 2015 IQS-a significant 26 PP100 improvement from 2014 and 33 PP100 better than segment average-the Kia Sorento ranks highest in its segment and receives an award in the Midsize SUV segment for the first time.
STRATEGIC VISION 2014 New Vehicle Experience Study?

"Best Mass Market in Strategic Vision's 2014 Total Quality Study"
OR
"Awarded Best Mainstream Brand in Strategic Vision's 2014 Total Quality Study" 


KIA RECEIVES THE 2014 KELLEY BLUE BOOK BRAND IMAGE AWARD FOR 'BEST VALUE BRAND'


The Kelley Blue Book Brand Image Awards recognize automakers for their outstanding work in capturing the attention and interest of new-vehicle buyers. In April 2014, Kia Motors America earned its first ever Brand Image Award for 'Best Value Brand.' Kia scored high marks-driven primarily by the Optima, Rio, Soul, and Forte models-on affordability and fuel efficiency.


2014 Kelley Blue Book Brand Image Awards are based on the Brand Watch? study from Kelley Blue Book Market Intelligence. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

KIA RANKED A TOP 100 BEST GLOBAL BRAND FOR THE THIRD YEAR IN A ROW

Rising in the ranks from 83rd place in 2013, this year Kia's brand has been valued at $5.4 billion USD to achieve 74th place on Interbrand's Best Global Brands 2014 ranking study.

Advances in product design, a rise in average selling price of exported vehicles, and the successful delivery of high-profile, innovative marketing were noted as key factors for Kia's
dramatic brand value increase.

KIA RANKED IN THE TOP 50 BEST GLOBAL GREEN BRANDS 2013


In 2013, Kia Motors was named 37th on Interbrand's list of the
50 Best Global Green Brands-a debut for the Korean car manufacturer in the annual ranking of sustainability and environmental performance of the world's 100 most valuable brands.

Interbrand assesses businesses based on market perception
and the actual environmental performance of the company
and its products and services.
KIA MOTOR AMERICA RECEIVES CALIFORNIA EXCELLENCE AWARD FROM SMALL BUSINESS INSTITUTE FOR EXCELLENCE IN COMMERCE

The prestigious Small Business Institute for Excellence in Commerce (SBIEC) California Excellence Awards recognizes companies that have enhanced the commitment and contribution of small businesses through service to their customers and community. A panel of executives and consultants ultimately selected Kia amongst peers and competitors after year-long industry research and business surveys.